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Business Presentation Skills
Programme
Preparing the presentation
three questions you must ask yourself
packaging messages for maximum impact
deciding what to show and what to tell
Visualising your ideas
the key elements of good visuals
avoiding the pitfalls of poor visualisation
Using media correctly
the right medium for the right occasion
notebook and beamer
overhead projector
flip chart
handling media like a professional
Language and style
what is good style?
using rhetorical links to change topics
putting figures into words
describing charts and graphs
spoken English and written English
Delivering the speech
voice, rhythm and posture
two essential techniques for gaining and keeping attention
Question time
the golden rules of dealing with questions
how to appear cool under pressure
handling disturbances to your advantage
About the workshop
Aim of the seminar:
Participants will acquire the presentation skills and English language
needed to deliver a convincing presentation in English with composure and
confidence.
Target group:
Executive in line or staff positions from Marketing, Sales, Research,
Medical, Finance and Personnel who need to speak convincingly to
international audiences. The group will be limited to eight participants
to ensure a high level of intensity for each participant.
Method:
The focus of this seminar is on action. Each participant will be able to
analyse his/her performance in several video-based feedback sessions where
attention will be given to content, language, delivery and use of media.
All participants will keep their personal video tape of their progress.
Seminar leader:
Terence Maloney BA, MBA
London
Management Training Consultant,
specialising in communication training with worldwide experience in
pharmaceutical companies.
Fee:
€ 1090,- plus 16% (Germany) VAT
The fee covers lunch, coffee breaks, refreshments and all materials used
in the seminar.
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Seminarübersicht
Workshop in English
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Seminarübersicht
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Effective Negotiation
Programme
Preparing: formulating objectives and analysing
the other party's interests
Getting started
Separating the four phases of the negotiation
Recognising and reacting appropriately to signals
Asking the right questions
Bargaining techniques: gaining concessions
Making concessions without giving in
Recognising negotiating ploys and countering them
Defusing cultural problems
Closing - satisfaction for both sides
About the workshop
Aim of the seminar:
To practise the strategic and communicative skills needed to
negotiate successfully across cultural and national boundaries with
the main focus on:
. steering the negotiating process through the use of listening and
questioning skills
. adapting behaviour through the various phases of a negotiation
. training bargaining techniques
. countering negotiating tactics and ploys
Target group:
The seminar "Effective negotiation" is designed for all levels
of management in line or staff positions whose work includes negotiating
in an international context. It is assumed that participants will have a
sound basic knowledge of English.
Method:
Each step of the negotiating process will be presented on video, analysed
with regard to strategy and language and then practised by the group in
role simulations. Participants will receive video-based feedback on their
own negotiations.
Seminar leader:
Terence Maloney BA, MBA
London
Management Training Consultant,
specialising in communication training with worldwide experience in
pharmaceutical companies.
Fee:
€ 1090,- plus 16% (Germany) VAT
The fee covers lunch, coffee breaks, refreshments and all materials used
in the seminar.
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Workshop in English
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Drawing up Plans for Strategy and Marketing
Programme
The aims and scope of plans
. Operational and strategic planning
. Micro-plans and macro-plans
. Regional and national plans
The significance of information used
. Exploiting internal sources of information and secondary data
. Cost and benefits of external information and primary research A
fresh look at marketing plans
. USP and positioning
. Bringing out marketing highlights
Core business elements
. Commercial evaluation
. Showing profit and loss
Drawing up the plan
. Organising the planning process
. The visual layout of planning documents Communicating
the plan
. Putting it all together in a presentable form
. Customer-oriented presentation tailored to the needs of the target
audience Implementing the plan
. Carrying out the planned activities
. Controlling the implementation of activities as an integral part
of the plan
About the workshop
Aim of the seminar:
To acquire the know-how to draw up a business plan, taking into account
the key strategic and marketing elements and to learn how to sell and
implement the plan.
Target group:
The seminar is designed for all levels of staff in marketing, sales,
controlling or other specialist departments whose work involves them in
the drawing up of strategic plans or marketing plans. It is assumed that
participants will have a sound basic knowledge of English.
Method:
Following the presentation of introductory guidelines, the individual
topic will be practised in case studies, group work and realistic
exercises.
Seminar leader:
Terence Maloney BA, MBA
London
Management Training Consultant,
specialising in communication training with worldwide experience in
pharmaceutical companies.
Fee:
€ 1090,- plus 16% (Germany) VAT
The fee covers lunch, coffee breaks, refreshments and all materials used
in the seminar.
Fachkolloquium |
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"
Das
Apothekengeschäft"
...inside the business...
Daten, Fakten, Analysen, Trends
Seminarinhalt
Das
Handelsunternehmen "Apotheke"
Rechtliche Grundlagen
Organisatorische
Besonderheiten
Wirtschaftlichkeits-
und Rentabilitäts-Analysen
Versandhandel,
Mehrfachbesitz, Wettbewerbsrecht
Unternehmerdenke
versus Standesorganisation
Struktur
und Diversifikation des Produktprogramms
Rx, Semi-OTC, Selbstmedikation
Gesundheitsmittel,
Nutrition
Patient
Care, Personal Care
Zusammenspiel
mit Großhandel und Hersteller
Direkt-, Strecken-, Überweisungsgeschäft
Pricing und Rabattpolitik
Apothekenkooperationen
MVDA, Commitment(AMAX)
EMK, VIVESCO
Meine Apotheke, Pharmapharm
Sympateam, Avie
Die Apotheke im
Wettbewerbsumfeld
Apotheke -
Arzt
Apotheke - Mass-Markt
Apotheke - Publikumswerbung
Trends und Ideen
Shop in
Shop
Blaue Stunde
Stand by - Marketing
Captive Pricing
Seminarcharakter:
Seminarziel:
Erweiterung und Vertiefung des persönlichen Fachwissens über das
Unternehmen "Apotheke" und zum Apothekengeschäft sowie über
das Zusammenspiel von Endverbraucher/Apotheke/Großhandel/Hersteller
Teilnehmerkreis:
Damen und Herren aus Pharmaunternehmen, für die das Apothekengeschäft an
Bedeutung gewinnt. Mitarbeiterinnen und Mitarbeiter
aus den Bereichen Marketing, Verkauf, Marktforschung und
Unternehmensentwicklung, die den Aufbau und die Weiterentwicklung des
Apothekengeschäftes mitverantworten. Manager aus dem Rx-Business, die
über den Tageshorizont hinausblicken.
Methodik:
Die themenorientierte Wissensvermittlung wird ergänzt durch Beispiele aus
der Praxis. Eine gemeinsame Diskussion und der Erfahrungsaustausch
zwischen den Teilnehmern sind wesentliche Bestandteile des Workshops.
Seminarleitung:
Dipl.-Kfm. Gerd Fiethen
Teilnahmegebühr:
€ 590,-- zuzügl. gesetzlicher USt.
In der Gebühr sind Arbeitsessen,
Tagungsgetränke sowie Seminarunterlagen enthalten.
Veranstaltungsort:
Heidelberg
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